Digital Type Design for Branding

Designing Letters from Their Source

5be37b47c075c.jpg Author Stephen Boss
Isbn 0815365535
File size 117MB
Year 2018
Pages 220
Language English
File format PDF
Category Design

Book Description:

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.



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